Dream Team

The Dream Team is composed of 4 Korean companies. They all manufacture tools and hardware for greenhouse culture, fruits and vine culture.

SSAGDUGI : electric scissors.

TAPEBINDER : Tape binding machines.

SHADENET : Shade net fabric, tarpaulin.

SIS : Thin insulation for greenhouses.

They are small companies, and their products are so specialized that their market is limited. The cost of a market study and an initial sales tour in Europe is too high for them.

But when they gather their product into one catalog :

1. The customers (distributors, farm cooperatives, garden centers) have more interest, so they accept sample testing, reviews and feedback, meetings.
2. The group can afford sales operations that would have been too expensive for each single companies.

We organized the first Dream Team sales tour in France in September 2012. The 4 companies had 20 customer contacts all together. After some feedback and follow-up from us, they are now all represented in France.

One year later, in 2013, the Team decided to take a joint booth in a specialized show, Salon Vert. As they were already represented in France, the customer contacts on the show were more efficient and the show led to effective sales. As a first visit in France, it would have been a limited success, but as a second step of the strategy, it was a smart move.

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